Nilofar Khirzad is the Founder and Creative Director of eponymous luxury brands KHIRZAD and KHIRZAD FEMME. Born in Afghanistan, Khirzad and her family packed all of their belongings and fled the Taliban-lead war without a word of English at the tender age of 5, migrating to Perth, Western Australia.
Khirzad’s fashion journey began at the age of 19 when she took up a job at Perth exclusive retailer, Pierucci. With the production and head office based in Perth, Khirzad learnt the ropes of suiting and womenswear by working closely with the family. She discovered that her true strength lay in menswear and knew from an early age she would one day own her own menswear boutique.
With a burning desire to bring her own point of view to Perth fashion, she flew to the worlds ‘menswear mecca’ and fashion capital of Italy, Pitti Immagine Uomo in Fireneze for the inaugural buying trip. This marked the birth of KHIRZAD menswear which opened its flagship store on King Street in 2015. Stocking sartorial Italian brands from Tagliatore to Lardini, to Garbiel Pasini, the house began dressing Perth men with Made-In-Italy excellence and firmly stamped Khirzad on the map as a premier destination for men’s style. In 2020, Khirzad expanded her offering to custom tailoring and made to measure services.
It was during the COVID pandemic that Khirzad found herself dreaming of long summers in Europe and romanticising its cool exotic charm. This inspired the launch of the brands sister label, KHIRZAD FEMME, an evolutionary step forward for the house. Female power dressing, where sensuality meets sophistication through her signature bold silks and exaggerated silhouettes. The brand was an
overnight success and cultivated an international celebrity cult-like following.
The flagship store is where you will find Khirzad on a day-to-day basis, running her empire and filming her insta-famous mirror selfies in between. The interiors maximalist (like Khirzad herself) and the music loud. With her sights set on international expansion, Khirzad promises it is time to take the brand to the lovers, to go global and to always stay true to its authentic self. Because KHIRZAD is not
just a fashion brand, it is a livin la vida loca lifestyle, a coming together of fashion culture and music. And according to Khirzad, she is only just getting started.
Per favore signore, turn the music up.